Question 1

When the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products,this marketing practice is referred to as
A)marketing philanthropy.
B)marketing allegiance.
C)relationship marketing.
D)transactional marketing.
E)cause marketing.

Accepted Answer

This marketing practice is known as cause marketing, where the firm's charitable contributions are linked to the customer revenues generated by promoting a particular product. This strategy aims to enhance customer loyalty, boost sales while doing social good, and create a positive brand image.

Question 2

A Toyota dealership in British Columbia,Canada,donated $50 to the Make-A-Wish Foundation of Canada for each Toyota purchased during a particular month.This is an example of how a small business can engage in
A)philanthropic marketing.
B)cause marketing.
C)marketing altruism.
D)public relations marketing.
E)societal marketing.

Accepted Answer

This is an example of cause marketing, where the business ties its products or services to a social cause or issue in order to promote both the cause and the business at the same time. In this case, the dealership is donating money to the Make-A-Wish Foundation for each Toyota purchased, which helps raise money for the charity while also promoting the dealership's brand as socially responsible.

Question 3

Procter & Gamble raises funds for the Special Olympics when its customers purchase selected company products.This is an example of
A)cause marketing.
B)philanthropic marketing.
C)green marketing.
D)public relations.
E)societal promotions.

Accepted Answer

This is an example of cause marketing, as Procter & Gamble is partnering with a non-profit organization (Special Olympics) to support a social cause while also promoting their own products.

Question 4

Chrysler recycles thousands of tons of wooden pallets,cardboard,and paper annually.Chrysler cars are 75 percent recyclable.Chrysler's recycling programs are examples of
A)recycle marketing.
B)cause marketing.
C)green marketing.
D)environmental marketing.
E)triple-top line marketing.

Accepted Answer

Chrysler's recycling programs demonstrate green marketing, which is a type of marketing that emphasizes a company's commitment to sustainability and eco-friendliness. By recycling large amounts of materials and making cars that are mostly recyclable, Chrysler is promoting its environmental responsibility to potential customers.

Question 5

At 3M,the "Pollution Prevention Pays" program has generated over 8,000 ideas that eliminated more than 3 billion pounds of air,water,and solid-waste pollutants from the environment.This is an example of
A)proactive marketing.
B)green marketing.
C)consumerism.
D)an ecological code of ethics.
E)cause marketing.

Accepted Answer

This is an example of green marketing, as 3M is actively promoting their environmental efforts and commitment to reducing pollution through their "Pollution Prevention Pays" program.

Question 6

The maker of Wrigley chewing gum funded a $10 million ad campaign aimed at getting African Americans to use doctors for regular health care maintenance instead of only when they are sick.This is an example of
A)profit responsibility.
B)cause marketing.
C)stakeholder responsibility.
D)societal responsibility.
E)mass marketing.

Accepted Answer

The answer of The maker of Wrigley chewing gum funded...

Question 7

Marketing efforts to produce,promote,and reclaim environmentally sensitive products are referred to as
A)green marketing.
B)recycle marketing.
C)cause marketing.
D)environmental marketing.
E)recycling.

Accepted Answer

Green marketing refers to marketing efforts aimed at promoting environmentally sensitive products or businesses. This includes promoting the product's environmentally friendly features (such as being biodegradable or made from sustainable materials), educating consumers about the importance of being environmentally conscious, and providing ways for consumers to dispose or recycle the product in an eco-friendly way. Recycle marketing and recycling are narrower terms that focus specifically on the disposal and reuse of materials, while cause marketing refers to marketing efforts that aim to raise awareness and funds for social or charitable causes. Environmental marketing is a broader term that can encompass all of these efforts, but green marketing is the more specific term related to environmentally sensitive products.

Question 8

Spiegel Inc.sold Christmas cards on page two of its holiday retail catalog.Spiegel designed and printed the cards.Proceeds from the sales of the Christmas cards purchased through the catalog went to benefit the Starlight Children's Foundation and the National Center for Missing and Exploited Children.This is an example of
A)philanthropic marketing.
B)corporate altruism.
C)cause marketing.
D)the marketing concept.
E)societal marketing.

Accepted Answer

This is an example of cause marketing, where a company aligns itself with a social cause to benefit both the cause and the company's image or sales. The sales of Christmas cards benefit the Starlight Children's Foundation and the National Center for Missing and Exploited Children, which is a social cause, and the company benefits by enhancing its image and potentially increasing sales through its association with the cause.

Question 9

Triple-bottom line refers to
A)the recognition of the need for organizations to improve the state of people,the planet,and profit simultaneously if they are to achieve sustainable,long-term growth.
B)the obligations an organization has to those who can affect achievement of its sales,profit,and market share objectives simultaneously.
C)the recognition of the need for organizations to be responsible simultaneously to shareholders,employees,and customers.
D)the obligations an organization has to practice profit,stakeholder,and societal responsibility simultaneously.
E)three different financial statements prepared in three different formats: one for governmental regulators,one for shareholders,and one for internal use.

Accepted Answer

Triple-bottom line refers to the recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth. It emphasizes measuring success not only in terms of financial performance but also in terms of social and environmental impact.

Question 10

A key difference between cause marketing and a charitable contribution is
A)a charitable contribution provides an organization with a lower tax deduction.
B)there is no limit to the amount of charitable deductions a firm can make,but a firm is limited to the number of cause marketing efforts it can make during a fiscal year.
C)charitable donations are contributed at the sole discretion of the firm; cause marketing is the amount is directly affected by consumers' purchases.
D)cause marketing is generally linked to public causes and concerns while straight charitable contributions are generally given to private institutions.
E)there is essentially no difference between a charitable contribution and cause marketing.

Accepted Answer

The key difference between cause marketing and a charitable contribution is that charitable donations are contributed at the sole discretion of the firm, while cause marketing is the amount is directly affected by consumers' purchases. Cause marketing involves tying the company’s donation to consumer purchases, whereas a charitable contribution can be made at any time without a direct link to consumer behavior.

Question 11

Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns,satisfying customer needs,and
A)protecting the environment.
B)enhancing corporate sales and profits.
C)following industry-specific codes of ethics.
D)fulfilling societal objectives.
E)demonstrating ethical behavior.

Accepted Answer

The answer of Cause marketing programs incorporate all three concepts...

Question 12

Which of the following is an example of green marketing?
A)McDonald's adding apple snacks to its Happy Meals targeted at children.
B)Lowe's and Home Depot discontinuing the sale of lumber and other wood products.
C)Levi-Strauss marketing prewashed jeans.
D)Joe's Lawn Service offering a special spring cleanup promotion.
E)Walmart implementing buying practices that encourage it suppliers to use containers and packing made from corn,not oil-based resins.

Accepted Answer

Walmart implementing buying practices that encourage its suppliers to use containers and packing made from corn, not oil-based resins, is an example of green marketing. It shows the company's commitment to sustainability and reducing its impact on the environment.

Question 13

-Consider the Avon ad above.Avon has donated millions toward breast cancer research.One contributing factor was the sale of a bag designed by Marimekko exclusively for the Avon Breast Cancer Crusade.One hundred percent of net profits were donated to the crusade.This is an example of
A)philanthropic marketing.
B)corporate altruism.
C)the marketing concept.
D)green marketing.
E)cause marketing.

Accepted Answer

This is an example of cause marketing, as Avon is partnering with a cause (breast cancer research) to sell a product and donate a portion of profits towards the cause.

Question 14

The recognition of the need for organizations to improve the state of people,the planet,and profit simultaneously if they are to achieve sustainable,long-term growth is referred to as
A)social responsibility.
B)the triple-bottom line.
C)the marketing concept.
D)sustainability.
E)social entrepreneurship.

Accepted Answer

The triple-bottom line recognizes that organizations need to balance their impact on social, environmental, and economic factors in order to achieve sustainable growth. This includes considering the well-being of people (social responsibility), the planet (sustainability), and profit. The other options are related concepts but do not encompass all three factors.

Question 15

FedEx and UPS are converting their delivery trucks with standard diesel engines to more fuel-efficient and cleaner hybrid-electric vehicles,which can cut fuel costs by half and lower fuel emissions by 90 percent.This is an example of
A)demarketing.
B)triple-top line marketing.
C)preemptive compliance.
D)green marketing.
E)cause marketing.

Accepted Answer

This is an example of green marketing, as FedEx and UPS are promoting their use of hybrid-electric vehicles as a more environmentally friendly option.

Question 16

Many fast food restaurants,including Burger King,McDonald's,and Wendy's,no longer use polystyrene containers (which do not degrade as quickly as paper in a landfill)for packaging their products.Rather,these firms wrap their burgers in recycled paper wrappers,containers,and bags.These fast-food restaurants are practicing
A)triple-top line marketing.
B)green marketing.
C)consumerism.
D)an ecological code of ethics.
E)cause marketing.

Accepted Answer

The fast-food restaurants mentioned are practicing green marketing by switching from polystyrene containers to recycled paper wrappers, containers, and bags. This is an environmentally conscious decision aimed at reducing waste and pollution.

Question 17

Cause marketing refers to
A)when the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products.
B)the recognition of the need for organizations to improve the state of people,the planet,and profit simultaneously if they are to achieve sustainable,long-term growth.
C)marketing services provided at little or no cost for the purpose of promoting or supporting a worthy cause.
D)marketing efforts to produce,promote,and reclaim environmentally sensitive products.
E)when marketing actions that took place actually caused more harm than good.

Accepted Answer

Cause marketing involves tying charitable contributions to customer revenues produced through the promotion of a product.

Question 18

Green marketing refers to
A)the purchasing of products from producers whose farming practices are Fair Trade certified.
B)the marketing efforts taken by new and smaller companies that lack both the experience and resources of their major competitors.
C)the marketing efforts to produce,promote,and reclaim environmentally sensitive products.
D)the marketing of products that have in no way been altered or reprocessed by artificial means.
E)the marketing of those products made exclusively from recycled materials.

Accepted Answer

Green marketing refers to the marketing efforts to produce, promote, and reclaim environmentally sensitive products. This involves promoting products that are perceived as environmentally friendly or sustainable, such as products made with recycled materials, organic products, energy-efficient products, and products that have a minimal impact on the environment. The goal of green marketing is to help consumers find eco-friendly products, promote environmental awareness, and encourage sustainable behavior.

Question 19

Most paint is neither biodegradable nor friendly to the environment because it is made with petroleum solvents.A builder who decided to build a subdivision with 500 homes and paint each with an environmentally friendly,soy-based paint (even though it costs more)would be practicing
A)profit responsibility.
B)cause marketing.
C)stakeholder responsibility.
D)mass marketing.
E)societal responsibility.

Accepted Answer

The builder would be practicing societal responsibility by choosing to use an environmentally friendly paint, even though it may cost more. This decision benefits not only the customers who will live in the homes, but also the environment and society as a whole.

Question 20

All of the following are the result of an interest in the triple-bottom line EXCEPT: A)sustainable development. B)cause marketing. C)ISO 9000. D)green marketing. E)social audits.

Accepted Answer

ISO 9000 is a set of standards for quality management, which is not directly related to the triple-bottom line or sustainability. The other choices are all examples of practices that reflect an interest in the triple-bottom line.

Quiz 3: Scanning the Marketing Environment, Ethical Behavior and Social Responsibility

When the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products,this marketing practice is referred to as

A Toyota dealership in British Columbia,Canada,donated $50 to the Make-A-Wish Foundation of Canada for each Toyota purchased during a particular month.This is an example of how a small business can engage in

Procter & Gamble raises funds for the Special Olympics when its customers purchase selected company products.This is an example of

Chrysler recycles thousands of tons of wooden pallets,cardboard,and paper annually.Chrysler cars are 75 percent recyclable.Chrysler's recycling programs are examples of

At 3M,the "Pollution Prevention Pays" program has generated over 8,000 ideas that eliminated more than 3 billion pounds of air,water,and solid-waste pollutants from the environment.This is an example of

The maker of Wrigley chewing gum funded a $10 million ad campaign aimed at getting African Americans to use doctors for regular health care maintenance instead of only when they are sick.This is an example of

Marketing efforts to produce,promote,and reclaim environmentally sensitive products are referred to as

Triple-bottom line refers to

A key difference between cause marketing and a charitable contribution is

Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns,satisfying customer needs,and

Which of the following is an example of green marketing?

-Consider the Avon ad above.Avon has donated millions toward breast cancer research.One contributing factor was the sale of a bag designed by Marimekko exclusively for the Avon Breast Cancer Crusade.One hundred percent of net profits were donated to the crusade.This is an example of

The recognition of the need for organizations to improve the state of people,the planet,and profit simultaneously if they are to achieve sustainable,long-term growth is referred to as

FedEx and UPS are converting their delivery trucks with standard diesel engines to more fuel-efficient and cleaner hybrid-electric vehicles,which can cut fuel costs by half and lower fuel emissions by 90 percent.This is an example of

Cause marketing refers to

Green marketing refers to

Most paint is neither biodegradable nor friendly to the environment because it is made with petroleum solvents.A builder who decided to build a subdivision with 500 homes and paint each with an environmentally friendly,soy-based paint (even though it costs more) would be practicing

All of the following are the result of an interest in the triple-bottom line EXCEPT: