Consider the Avon ad above.Avon has donated millions toward breast cancer research.One contributing factor was the sale of a bag designed by Marimekko^® exclusively for the Avon Breast Cancer Crusade.One hundred percent of net profits were donated to the crusade.This is an example of A)philanthropic marketing. B)corporate altruism. C)the marketing concept. D)green marketing. E)cause marketing.

Question

Quizplus · Accepted Answer

This is an example of cause marketing, as Avon is partnering with a cause (breast cancer research) to sell a product and donate a portion of profits towards the cause.

Consider the Avon Ad Above