Consider the Pampers ad above.Since 2006,Procter & Gamble has developed a successful brand campaign that includes the Pampers 1 Pack 5 1 Vaccine initiative,which has protected 100 million women and their babies against maternal and neonatal tetanus.This is an example of

Question

Quizplus · Accepted Answer

The Pampers 1 Pack 5 1 Vaccine initiative, which aims to protect women and their babies from tetanus, is an example of cause marketing. P&G has developed a campaign that incorporates their brand, Pampers, with a social cause, which in turn helps to build a positive image for their brand. By doing so, they have been able to attract a wider audience and create a greater impact towards the cause.

Consider the Pampers Ad Above