Procter & Gamble supports disadvantaged youth and provided relief after disasters strike when its customers purchase selected company products.This is an example of
A)cause marketing.
B)philanthropic marketing.
C)green marketing.
D)public relations.
E)societal promotions.

Question

Quizplus · Accepted Answer

This is an example of cause marketing, which is when a company supports a particular cause or social issue through its marketing efforts. In this case, Procter & Gamble is supporting disadvantaged youth and providing relief after disasters by tying these initiatives to the purchase of selected company products.

Procter & Gamble Supports Disadvantaged Youth and Provided Relief After