Cadbury Canada recognized that education is crucial to lifting Ghanaian children out of poverty.Cadbury worked with its lead partner,World Vision Ghana,to identify every child in cocoa-farming villages who had to walk at least three kilometers or more each way to school.Recently,Cadbury Canada launched a program that encouraged consumers to enter the bar codes of their candy and chocolate bars online.Each entry represented one bicycle part and 100 parts "built" one bike.The biggest-ever shipment of bicycles to Ghana-5,000 in total-is helping thousands of kids get to school and get a head start on a brighter future.This is an example of

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This is an example of cause marketing as Cadbury Canada is working towards a social cause, which is providing education to children in cocoa-farming villages of Ghana. The program encourages consumers to participate in the cause and contribute towards building bicycles for children to help them get to school. This initiative is aimed at creating a positive impact on society, which falls under the umbrella of cause marketing.

Cadbury Canada Recognized That Education Is Crucial to Lifting Ghanaian