A competitive advantage refers to
A)the cluster of benefits that an organization promises customers to satisfy their needs.
B)those characteristics of a product that make it superior to competitive substitutes.
C)a unique strength relative to competitors that provides superior returns,often based on quality,time,cost,or innovation.
D)actions taken by a firm with the sole intent of putting a competitor out of business.
E)the cluster of benefits that an organization promises customers to satisfy their needs

Question

Quizplus · Accepted Answer

A competitive advantage refers to a unique strength relative to competitors that provides superior returns, often based on quality, time, cost, or innovation. It is not simply the benefits promised to customers or characteristics of a product but rather a sustainable edge that a company has over its competitors. Competitive advantage can come in many forms such as superior technology, talented employees, or low cost structure.

A Competitive Advantage Refers to