The Boston Consulting Group (BCG)uses business portfolio analysis to quantify performance measures and growth targets to analyze its clients' strategic business units (SBUs)
A)as if each were a separate investment.
B)to establish their worth to society at large.
C)to determine which would be suited for a SWOT analysis.
D)to determine which units are candidates for diversification analysis.
E)to determine which units can be divided into smaller,tactical business units (TBUs).

Question

Quizplus · Accepted Answer

BCG uses business portfolio analysis to assess each SBU as if it were a separate investment, evaluating its profitability and potential for growth. This helps clients to make informed decisions about which SBUs to invest in and which ones to divest or downsize.

The Boston Consulting Group (BCG)uses Business Portfolio Analysis to Quantify