The Boston Consulting Group (BCG)uses __________ to quantify performance measures and growth targets to analyze its clients' SBUs as though they were a collection of separate investments.
A)target marketing
B)synergy analysis
C)market-product grids
D)business portfolio analysis
E)diversification analysis

Question

Quizplus · Accepted Answer

The description given in the question matches the concept of business portfolio analysis, which is used by BCG to analyze its clients' strategic business units (SBUs) as if they were individual investments in a portfolio. It helps in quantifying performance measures and growth targets for each SBU, and identifying which ones to invest in and which ones to divest. Target marketing, synergy analysis, market-product grids, and diversification analysis are all related concepts but not the best fit based on the description given in the question.

The Boston Consulting Group (BCG)uses __________ to Quantify Performance Measures