Figure 2-4 shown above represents which type of analysis?
A)SWOT analysis
B)synergy analysis
C)marketing audit
D)diversification analysis
E)business portfolio analysis

Question

Quizplus · Accepted Answer

The figure shown above represents the business portfolio analysis, also known as portfolio planning or portfolio management. It helps organizations to analyze and evaluate their various businesses and products to determine their levels of profitability and potential for future growth. The analysis involves two dimensions: market growth rate and relative market share, which are depicted on the horizontal and vertical axis, respectively. The four quadrants of the matrix represent different types of business units: stars, question marks (or problem children), cash cows, and dogs. The analysis helps organizations to make strategic decisions about investing in or divesting from different businesses or products.

Figure 2-4 Shown Above Represents Which Type of Analysis