The Boston Consulting Group (BCG)uses __________ to quantify performance measures and growth targets to analyze its clients' SBUs as though they were a collection of separate investments.
A)target marketing
B)business portfolio analysis
C)synergy analysis
D)market-product grids
E)diversification analysis

Question

Quizplus · Accepted Answer

BCG uses business portfolio analysis to assess the growth potential and performance of its clients' strategic business units (SBUs). This involves evaluating the SBUs as separate investments and allocating resources accordingly based on their profitability and growth potential.

The Boston Consulting Group (BCG)uses __________ to Quantify Performance Measures