The purpose of business portfolio analysis is to
A) add or delete product line and brand extensions.
B) search for growth opportunities from among current and new markets as well as current and new products.
C) alter a product's characteristic,such as its quality,performance,or appearance,to increase its value to customers and increase sales.
D) determine the appeal of each SBU or offering and then determine the amount of cash each should receive.
E) seek opportunities by finding the optimum balance between marketing efficiencies versus R&D-manufacturing efficiencies.
Correct Answer:
Verified
Q193: In a BCG growth-share matrix,a relative market
Q195: Business portfolio analysis refers to
A)a tool that
Q196: Consider the Lands' End ad above.Lands' End
Q198: Men's Wearhouse (MW)caters to the man who
Q199: A technique that managers use to categorize
Q201: SBUs with a low share of slow-growth
Q203: The BCG has given specific names and
Q204: Solarcom is a 30-year-old information technology company
Q205: SBUs with a low share of high-growth
Q206: Figure 2-4
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