When using a __________ strategy,there is no change in either the basic product line or the markets served.Instead,increased sales are generated by either selling more products through better promotion or distribution or selling the same number of products at a higher price.
A)product development
B)market development
C)diversification
D)market saturation
E)market penetration

Question

Quizplus · Accepted Answer

Market penetration strategy aims to increase sales by either selling more products through better promotion or distribution or selling the same number of products at a higher price. This strategy does not involve any changes in the basic product line or the markets served.

When Using a __________ Strategy,there Is No Change in Either