To develop a successful marketing plan for a soft drink soda,the process of __________ would most likely be used to group consumers on the basis of whether they wanted sugar-free and caffeine-free soda,caffeine-free sugared soda,or regular soda with sugar and caffeine.
A)market aggregation
B)product segmentation
C)customer grouping
D)mass marketing
E)market segmentation

Question

Quizplus · Accepted Answer

Market segmentation is the process of dividing a market into smaller groups of buyers with distinct needs, characteristics, or behaviors. In this case, the soft drink soda company wants to segment their market based on consumers' preferences for sugar-free, caffeine-free soda, caffeine-free sugared soda, or regular soda with sugar and caffeine. This segmentation allows the company to develop marketing strategies specific to each group, leading to more effective targeting and higher potential for success.

To Develop a Successful Marketing Plan for a Soft Drink