All of the following form the foundation upon which a firm builds its marketing program during the strategic marketing process EXCEPT:
A)research the organization's present and prospective customers.
B)determine what business the organization is in.
C)assess the organization itself.
D)identify trends in the organization's industry.
E)analyze the organization's competitors.

Question

Quizplus · Accepted Answer

All of the options except determining what business the organization is in are part of the foundational steps in the strategic marketing process. Determining what business the organization is in is typically done prior to the strategic marketing process and is a key aspect of developing a company's overall strategy.

All of the Following Form the Foundation Upon Which a Firm