In a typical manufacturing firm,the structure of its marketing department is typically organized from top to bottom as follows:
A)CEO→CFO→Product Manager.
B)CEO→CMO→Product Manager.
C)Product Manager→Marketing Research Manager→Sales Manager→Promotion Manager.
D)Industry Manager→Market Manager→Product Manager.
E)Product Manager→CMO→CEO.

Question

Quizplus · Accepted Answer

The CEO is at the top of the organizational hierarchy, followed by the Chief Marketing Officer (CMO), who is responsible for overseeing the entire marketing department. The Product Manager(s) are typically responsible for the development and management of specific products or product lines. Therefore, option B is the best choice as it follows this typical structure from top to bottom.

In a Typical Manufacturing Firm,the Structure of Its Marketing Department