The actions taken during the implementation phase of the strategic marketing process include: (1) obtain resources; (2) design the marketing organization; (3) define precise tasks, responsibilities, and deadlines; and (4)
A)position the product.
B)select target markets.
C)find points of difference.
D)execute the marketing program.
E)develop the budget by estimating revenues, expenses, and profits.

Question

Quizplus · Accepted Answer

The fourth action taken during the implementation phase of the strategic marketing process is to execute the marketing program. This involves carrying out the specific tactics and activities that were identified and planned for in the previous phases, such as advertising, sales promotions, public relations, and personal selling.

The Actions Taken During the Implementation Phase of the Strategic