An action item list refers to an aid to implement a marketing plan that consists of four columns: (1) the task; (2) __________; (3) the date to finish the task; and (4) what is to be delivered.
A)the budget
B)the product or service
C)the points of difference
D)the promotional message
E)the person responsible for completing that task

Question

Quizplus · Accepted Answer

The missing column in the action item list is the person responsible for completing each task. This is important for accountability and ensuring that each task is completed on time. The other options listed (budget, product or service, points of difference, and promotional message) are not relevant to the columns of an action item list.

An Action Item List Refers to an Aid to Implement