When Starbucks announced that it would release a new single-serve coffee maker called Verismo for sale in its U.S.outlets,it was using a __________ strategy.
A)product development
B)market development
C)market penetration
D)diversification
E)market saturation

Question

Quizplus · Accepted Answer

Starbucks is introducing a new product (Verismo coffee maker) to its existing market (U.S. outlets), hence implementing a product development strategy.

When Starbucks Announced That It Would Release a New Single-Serve