Part of the growth strategy for Yum! Brands,the parent company of KFC,Pizza Hut,and Taco Bell,is expansion of its fast food businesses into new markets in China,Russia,and India.This type of expansion would be a __________ strategy.
A)product development
B)market penetration
C)diversification
D)market development
E)market saturation

Question

Quizplus · Accepted Answer

Market development involves expanding into new markets with existing products. Yum! Brands is looking to expand its existing fast food businesses into new markets in China, Russia, and India, which fits the definition of a market development strategy.

Part of the Growth Strategy for Yum! Brands,the Parent Company