Those characteristics of a product that make it superior to competitive substitutes are referred to as __________.
A) core benefit propositions
B) marketing mix elements
C) marketing attributes
D) points of difference
E) product protocols

Question

Quizplus · Accepted Answer

Points of difference are the characteristics of a product that make it stand out from its competitors and are superior to them. It is an important aspect of product differentiation and helps in creating a unique selling proposition for the product. Options A, B, C, and E do not accurately describe this concept.

Those Characteristics of a Product That Make It Superior to Competitive