marketing __________ is defined as the means by which a marketing goal is to be achieved,usually characterized by a specified target market and a marketing program to reach it.
A) plan
B) tactic
C) strategy
D) concept
E) action

Question

Quizplus · Accepted Answer

A marketing strategy is a broader plan or approach to achieving a specific marketing goal. It involves identifying the target market and developing a detailed and comprehensive marketing program to reach it. Tactics and actions are specific steps taken to implement the strategy, while a concept is an abstract idea or general notion that may or may not be part of a marketing plan. Thus, a marketing strategy is the best choice to fit the given definition.

Marketing __________ Is Defined as the Means by Which a Marketing