If Ben & Jerry's starts selling children's clothing in Brazil to try to capitalize on its brand name,this would be an example of __________.

Question

Quizplus · Accepted Answer

Diversification refers to expanding a company's product line or business into new markets that are unrelated to its existing products or services. In this case, Ben & Jerry's is expanding into a completely new market, children's clothing, which is unrelated to its existing product line of ice cream.

If Ben & Jerry's Starts Selling Children's Clothing in Brazil