Which phase of the strategic marketing process does a firm obtain resources,design the marketing organization,develop schedules,and execute the marketing program?
A)planning phase
B)implementation phase
C)evaluation phase
D)strategic phase
E)tactics phase

Question

Quizplus · Accepted Answer

The implementation phase involves obtaining resources, designing the marketing organization, developing schedules, and executing the marketing program.

Which Phase of the Strategic Marketing Process Does a Firm