A local college of business offers an outstanding graduate business school education program.Cali pays the tuition to attend and earns her MBA with a concentration in marketing management.Upon graduating,she is offered a high paying,fulfilling position.Was this a marketing exchange?
A)No,because the university earned a profit from Cali's tuition.
B)No,because money was exchanged in the form of tuition and Cali's income will come from her employer,not the graduate school.
C)No,because the school did not provide Cali with a tangible product,only the potential of an education.
D)Yes,because the university promised Cali she would graduate on time,and she did.
E)Yes,because paying tuition was exchanged for knowledge that directly led to Cali's high paying,fulfilling new job.

Question

Quizplus · Accepted Answer

This is a marketing exchange because there was an exchange of value between Cali and the college. Cali paid tuition for the knowledge and skills gained through the MBA program, which directly led to her high-paying job. The college provided Cali with the education and resources necessary to achieve her career goals. The fact that the college may have earned a profit or that Cali's income will come from her employer does not change the fact that this was a marketing exchange.

A Local College of Business Offers an Outstanding Graduate Business