Which of the following statements about marketing departments is most accurate?
A)The marketing department should work solely with people within its own department.
B)The marketing department should suggest where a firm should invest its money based on its knowledge of the market and environmental forces.
C)The marketing department is only responsible for the 4 Ps,not the 7 Ps.
D)The marketing department is responsible for market research,supervision of product development,and product promotion.
E)The marketing department must work closely with a network of other departments and employees to help provide the customer-satisfying products required for the organization to survive and prosper.

Question

Quizplus · Accepted Answer

The marketing department must work closely with other departments and employees in order to create and promote products that will satisfy customers and help the organization succeed. Option A is incorrect because collaboration with other departments is essential for a successful marketing strategy. Option B may be true, but it is not the most accurate statement about marketing departments. Option C is incorrect because the marketing department is responsible for all 7 Ps (product, price, place, promotion, people, process, and physical evidence). Option D is partially true as the marketing department is responsible for market research and product promotion, but it is not solely responsible for product development as other departments may also be involved in this process.

Which of the Following Statements About Marketing Departments Is Most