The United States Army recently has been both praised and criticized for its use of a popular video game,America's Army,which is designed to reach potential recruits.The game's creator,Colonel Casey Wardynski,wanted to provide a sense of the training and teamwork one could find in the military environment.The game is designed for "boys 14 years or older," which represent the Army's __________.
A)mass market
B)actual recruits
C)restricted market
D)target market
E)untapped market

Question

Quizplus · Accepted Answer

The term "target market" refers to a specific group of individuals that a product or service is geared toward. In this case, the game is designed specifically to reach potential recruits for the U.S. Army, thus the best choice is D, target market. The game may be marketed to a larger group or mass market, but the specific target audience is boys 14 years or older.

The United States Army Recently Has Been Both Praised and Criticized