The reason why so many price tags end in 95 or 99 is based on the understanding that consumers tend to overemphasize:

Question

Quizplus · Accepted Answer

The psychological pricing strategy where prices end in 95 or 99 cents is based on the belief that consumers pay more attention to the first digit of a price than the following digits, making a product priced at $4.99 seem significantly cheaper than one at $5.00, for example.

The Reason Why So Many Price Tags End in 95