Jeffrey Bezos saw the opportunity to sell books over the Internet, which was growing. So he started a Web site where people could buy new books and sell there existing books. This was the first Web site dedicated to buying or selling books. This is an example of ________.
A) social loafing
B) parallel marketing
C) surface bargaining
D) entrepreneurship

Question

Quizplus · Accepted Answer

Jeffrey Bezos identified a market opportunity and took the initiative to create a new business venture by starting the first online bookstore. This demonstrates entrepreneurship, which is the process of developing, organizing, and managing a new business venture in order to achieve success and growth.

Jeffrey Bezos Saw the Opportunity to Sell Books Over the Internet