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When Hancock & Dunberry Developed and Introduced New Simplified Wills

Question 82

Short Answer

When Hancock & Dunberry developed and introduced new simplified wills for the elderly and less educated markets, less expensive home visits, and a free statewide legal referral service, the law firm began practicing ________ marketing.
consumer-oriented
innovative
customer-value
societal
sense-of-mission

Correct Answer:

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