Scenario
Donald Eagle acquired Benning's at a low point.The distributor of automotive parts and accessories had been criticized for a number of wrongdoings.Without fully realizing the extent of Benning's problems, Mr.Eagle purchased the distributorship in hopes of turning it around."But the harder I work," Mr.Eagle admitted, "the more Benning's earlier problems seem to unfold."
onald Eagle began to rethink his strategy, trying to put a sound plan in place that would allow Benning's to move forward.
Explain how Mr.Eagle's mission may change under a sense-of-mission marketing approach.
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