Your assistant wants to use secondary data exclusively for the current marketing research project.You advise him that the use of secondary data has some potential problems.Which of the following is the least likely?
It may not exist.
It may not be relevant.
It may not be impartial.
It is generally more expensive to obtain than primary data.
It may not be current.

Question

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The Answer of Your assistant wants to use secondary data exclusively for the current marketing research project.You advise him that the use of secondary data has some potential problems.Which of the following is the least likely?
It may not exist.
It may not be relevant.
It may not be impartial.
It is generally more expensive to obtain than primary data.
It may not be current.

Your Assistant Wants to Use Secondary Data Exclusively for the Current