Which of the following is true of ethnographic research?
It is conducted within traditional focus groups.
It provides a window into customers' unconscious actions and unexpressed needs and feelings.
It provides researchers with secondary data.
It is most popular in the service sector.
It is a research option when observation is not possible.

Question

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The Answer of Which of the following is true of ethnographic research?
It is conducted within traditional focus groups.
It provides a window into customers' unconscious actions and unexpressed needs and feelings.
It provides researchers with secondary data.
It is most popular in the service sector.
It is a research option when observation is not possible.

Which of the Following Is True of Ethnographic Research