In CRM, findings about customers discovered through ________ techniques often lead to marketing opportunities.
data warehousing
data mining
customer strategy
customer loyalty management
value network
Correct Answer:
Verified
Q37: Causal research is used to _.
test hypotheses
Q38: Secondary data consists of information _.
that already
Q39: Which form of data below can usually
Q40: Survey research is least likely to be
Q41: Which of the following most accurately identifies
Q43: Focus group interviewing has become one of
Q44: The most common research instrument used is
Q45: Which of the following has the highest
Q46: Marketing information is only valuable when it
Q47: You generally need to ask three questions
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