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Tasoula Jeannopoulos Has a Limited Budget for the Market Research

Question 121

Short Answer

Tasoula Jeannopoulos has a limited budget for the market research she needs to conduct; however, the sample size for her research is quite large.Which of the following methods of contact would provide Tasoula with the most cost-effective way to reach a large sample of potential customers?
telephone surveys
personal interviews
Internet surveys
mail surveys
focus group interviews

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