You have just identified the "touch points" of the 400 best customers in your database.At this point,you want to manage detailed information about each of them to maximize customer loyalty.You should use customer relationship management (CRM).

Question

Quizplus · Accepted Answer

CRM is a strategy for managing customer interactions and data to improve customer loyalty and retention. By using the touch point information to gather more detailed information about each customer, a business can tailor its interactions to better meet individual needs and preferences, ultimately improving customer satisfaction and loyalty.

You Have Just Identified the "Touch Points" of the 400