Too much marketing information can be as problematic as too little.
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Q128: You have just extracted sales and cost
Q129: You have just identified the "touch points"
Q130: Because secondary data provide good starting points
Q131: An effective MIS assesses information needs,develops needed
Q132: Before the research problems and objectives have
Q134: Marketing researchers can conduct their own searches
Q135: Larger samples typically are more expensive but
Q136: Open- ended survey questions are particularly useful
Q137: Because data age quickly,keeping the database current
Q138: Ideally,a sample should be representative so that
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