Brand managers often describe their brands using the same kinds of adjectives typically used for people.Words like: traditional, youthful, sophisticated, and reliable are used.These managers are trying to build brand __________ .

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The Answer of Brand managers often describe their brands using the same kinds of adjectives typically used for people.Words like: traditional, youthful, sophisticated, and reliable are used.These managers are trying to build brand __________ .

Brand Managers Often Describe Their Brands Using the Same Kinds