A key element in a company's relationship with consumers, a __________ represents consumers' perceptions and feelings about a product and its performance.
Correct Answer:
Verified
Q120: Customers come to know a brand through
Q121: Brand managers often describe their brands using
Q122: The _ is the sum total of
Q123: A brand can be better positioned by
Q124: The skillful use of marketing can turn
Q126: Brands must be maintained by advertising, promotions
Q127: Brand _ is an important part of
Q128: A brand name can be better positioned
Q129: The fundamental asset underlying brand equity is
Q130: The text tells a story of a
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