According to the five-step model of the marketing process, the first step in marketing is ________.
A) capturing value from customers to create profits and customer equity
B) constructing an integrated marketing program that delivers superior value
C) engaging customers, building profitable relationships, and creating customer delight
D) understanding the marketplace and customer needs and wants
E) designing a customer-driven marketing strategy

Question

Quizplus · Accepted Answer

The first step in the marketing process according to the five-step model is understanding the marketplace and customer needs and wants. This involves conducting market research and analysis to identify the target market, their needs, and their preferences. This step is crucial in developing an effective marketing strategy.

According to the Five-Step Model of the Marketing Process, the First