JetBlue's promise to put "You Above All" by "bringing humanity back to travel" is their ________.
A) value proposition
B) segmentation strategy
C) market offering
D) selling concept
E) production concept

Question

Quizplus · Accepted Answer

JetBlue's promise to bring humanity back to travel and put "You Above All" is their value proposition, which differentiates them from other airlines and gives customers a reason to choose them over competitors.

JetBlue's Promise to Put "You Above All" by "Bringing Humanity