A consumer who is potentially profitable but not loyal to a firm's offerings is referred to as a ________.
A) true friend
B) butterfly
C) stranger
D) barnacle
E) true believer

Question

Quizplus · Accepted Answer

A consumer who is potentially profitable but not loyal to a firm's offerings is referred to as a "butterfly" because they flutter from one brand to another, making occasional purchases without any commitment to loyalty.

A Consumer Who Is Potentially Profitable but Not Loyal to a Firm's