The ultimate aim of customer relationship management is to ________.
A) produce high customer equity
B) divide markets into distinct segments
C) evaluate customer lifetime value
D) turn "strangers" into "butterflies"
E) evaluate current sales share

Question

Quizplus · Accepted Answer

The ultimate aim of customer relationship management (CRM) is to produce high customer equity, which refers to the total value of all future purchases that a customer is likely to make over their lifetime. CRM involves building and maintaining strong relationships with customers in order to increase their loyalty and encourage repeat purchases, ultimately leading to higher customer equity. Dividing markets into distinct segments, evaluating customer lifetime value, and turning "strangers" into "butterflies" are all important components of CRM, but they are not the ultimate aim. Evaluating current sales share may be useful for analyzing market share, but it is not directly related to CRM.

The Ultimate Aim of Customer Relationship Management Is to ________