Stew Leonard's has created what has been the "Disneyland of Dairy Stores," complete with costumed characters, scheduled entertainment, and a petting zoo. It's built 30 additions onto the original store, which now serves more than 300,000 customers each week. This legion of loyal shoppers is largely a result of the store's passionate approach to customer service. Instead of focusing on individual transactions, Stew and his staff are putting a priority on ________.
A) decreasing customer-perceived value
B) managing partner relationships
C) attracting "butterflies"
D) converting "strangers" into "butterflies"
E) capturing customer lifetime value

Question

Quizplus · Accepted Answer

The passage mentions the store's "passionate approach to customer service" and the priority being put on capturing customer lifetime value, which suggests that the store is focusing on retaining customers over time and maximizing their value, rather than just individual transactions. None of the other options mentioned in the question relate to this approach.

Stew Leonard's Has Created What Has Been the "Disneyland of Dairy