Various government agencies have launched campaigns to encourage energy conservation and concern for the environment as well as discourage smoking, illegal drug use, and obesity. This illustrates ________ marketing.
A) ambush
B) social
C) for-profit
D) consumer-generated
E) multi-level

Question

Quizplus · Accepted Answer

The described campaigns are examples of social marketing, which involves using marketing techniques to promote positive social behaviors and discourage negative ones in order to benefit society as a whole. The focus is not on financial gain, but on achieving a social good.

Various Government Agencies Have Launched Campaigns to Encourage Energy Conservation