When a seller requires that only certain dealers carry its products, its strategy is known as ________.
A) horizontal restraint of trade
B) intensive distribution
C) vertical distribution
D) disintermediation
E) exclusive distribution

Question

Quizplus · Accepted Answer

When a seller requires that only certain dealers carry its products, it is known as exclusive distribution. This involves limiting the number of wholesalers or retailers who can sell a particular product and can benefit the manufacturer by ensuring they have greater control over how the product is marketed and sold. It can also create an air of exclusivity around the product, which can be attractive to certain consumers.

When a Seller Requires That Only Certain Dealers Carry Its