Many athletic stadiums enter into contractual agreements with national beverage companies and food franchises to distribute only their brand-name products at the respective venues. This is an example of ________.
A) horizontal price fixing
B) disintermediation
C) exclusive dealing
D) selective distribution
E) horizontal integration

Question

Quizplus · Accepted Answer

This is an example of exclusive dealing, which is when a supplier restricts a distributor to carrying only its products or brands.

Many Athletic Stadiums Enter into Contractual Agreements with National Beverage