Which wholesaler channel function is demonstrated when a wholesaler's sales force helps a manufacturer reach many small customers at a low cost?
A) bulk breaking
B) selling and promoting
C) buying and assortment building
D) warehousing
E) risk bearing

Question

Quizplus · Accepted Answer

Selling and promoting is demonstrated when a wholesaler's sales force helps a manufacturer reach many small customers at a low cost. This function involves promoting the manufacturer's products and selling them to retailers or other customers. It helps the manufacturer reach a larger customer base and increase sales without having to incur the cost of a dedicated sales force.

Which Wholesaler Channel Function Is Demonstrated When a Wholesaler's Sales