Chic Eyewear, a producer of designer eyeglass frames, promotes their new line in national fashion magazines. Chic Eyewear lists the select optical retailers that carry their line at the bottom of their ads. This is an example of a ________ strategy.
A) push
B) vertical integration
C) pull
D) publish-subscribe
E) direct marketing

Question

Quizplus · Accepted Answer

This is an example of a pull strategy because Chic Eyewear is targeting end consumers through the fashion magazines and providing information on where to purchase their product, which creates demand for the product at the listed optical retailers.

Chic Eyewear, a Producer of Designer Eyeglass Frames, Promotes Their