The new marketing communications model consists of promotional mixes that are designed to make traditional mass-media obsolete.

Question

Quizplus · Accepted Answer

The new marketing communications model includes a mix of both traditional mass-media and newer digital channels, such as social media and influencer marketing. The goal is to create an integrated approach that reaches consumers through multiple touchpoints. While the role of traditional mass-media may have evolved, it is still a relevant part of the mix for many brands.

The New Marketing Communications Model Consists of Promotional Mixes That