Karen Dodd is employed by Dell and responsible for calling on primary schools in her home state of Maine to promote the company's offerings. She demonstrates the Dell line of products including desktop computers, laptops, and tablets and fields questions from teachers and administrators alike. This is an example of which promotion tool?
A) digital advertising
B) personal selling
C) sales promotion
D) public relations
E) television advertising

Question

Quizplus · Accepted Answer

This scenario describes personal selling, which involves a salesperson interacting directly with potential customers to promote products or services. Karen is visiting schools and demonstrating the Dell products in person, answering questions and addressing concerns. This is a one-on-one interaction that is characteristic of personal selling.

Karen Dodd Is Employed by Dell and Responsible for Calling